Information Architecture & Taxonomy

Every website benefits from careful planning before implementation, just as every building needs blueprints before you start construction. Determining what sections should be present, how users will move around the site, and how users will consume information on each page are important considerations that can help you plan a website to align with your business goals.

Business Challenges

  • Navigation keywords not user friendly or misleading
  • Ineffective navigation methods
  • Lacking useful relational content due to lack of effective categorization or social tagging or other meta data

UVision Delivers

  • Site mapping
  • Navigation design
  • Wireframes
  • Search results design
  • Taxonomy, vocabulary and categorization design
  • Site visits / field interviews
  • One-on-one user interviews in research facilities
  • Contextual inquiry during user observations
  • Affinity diagrams
  • Card sorting
  • Content inventory audit
  • Detailed task analysis
  • Use scenarios
  • Taskflow diagrams
  • Information Architecture (IA) maps
  • Annotated wireframes
  • Interaction maps
  • Content matrices

Resulting Value

  • Well structured online website
  • Increased usability and navigation flow
  • Maximized online real estate

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Success Stories